Stop motion is a technique of animation that physically manipulates an object so it appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. The average frame rate is twenty four frames per second but it is often advised to take two shots of each frame so you only need twelve to acquire a more fluid motion.
this particular method is a great tool for advertising due to it not being very time consuming looks more impressive that it really is and it is reasonably cheap to produce.
Here is some stop motion that has been used for advertising:
Lucky Strike: Marching cigarettes 1948
Guinness beer: Hands 2007
Swiss Airline: Feeling at home at 10,000 m
Here are some examples of stop motion used for entertainment:
Robot chicken: Star Wars 2007
The Clangers (1969 - 1972)
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